ocr: Business Ruies Product Line. Suboptimal Business Rutes PLAN Jorget Marker Segments Product, MarkefSegment, and ustomer Warketing Plans Data Warehouse Organization Profitability Campaigns Operational Data Storc Plan Metrics EXECUTE ASSESS Operational systems Operational Data Store: Operational Data Storc Data Warehouse Custonter and Account Base: Actuals Business Rule Violations FIGURE 3. Application portfolio components use within a business cycle.
